New York Giant Pizza

3715 India Street
San Diego, CA 92103

How do you take a dated Mediterranean restaurant 60 feet long and 13 feet deep and turn it into to a pizza shop both a New York native and a San Diego surfer would love? Answer: With smart design.

Using the New York subway system as our point of departure, we broke up the space into clearly designed functions: Order, Pick-up, Dine, Cook.

Ultra-urban steel and glass are softened for a sunnier San Diego crowd with warm wood and hand-tiled details. Outside and in are tied together with a trellis that provides shade and evokes a subway platform via the slivers of light that make their way through the angled wood slats. Linear graphics, stylized tabletops, menus and singage evoke the subway metaphor, while the relocation of the greeting counter, dining and queuing areas provide protocal guidance to patrons.

Project Credits: Architecture Point of Departure
Contractor: AME Pro Line
Graphic Design: Point of Departure
Furniture Design and Fabrication: Point of Departure
Original Artwork: Point of Departure
Signage Design: Point of Departure